Dabur company SWOT analysis. 1. Presented by – Harishankar sahu MBA Pharmaceutical Managememt IIHMR University Jaipur INDIA; 2. Dabur SWOT Analysis – Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Dabur SWOT Analysis. Strengths: * Established, more than years old brand name. * Diverse product portfolio * Leadership position in herbal products in Indian.

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Dabur should rather quicken its process of foreign acquisitions to tap the large customer base available overseas. Below are the 7 main Dabur Dqbur competitors: It has a diverse product portfolio that consists of health care products, beauty products, juices as well as dental care products. Namaste is one of the largest players in the ethnic hair care segment in both US and African markets.

Dabur SWOT Analysis and Marketing Mix by Chesh

Dabur offers a range of personal care products such as shampoos, hair oils, rose water, bleaches. The taxes of Dabur. Dabur acquired a few significant brand names in the Indian market including Fem care pharma and the hygiene and home care businesses of Balsara. Dabur had crossed the billion dollar turnover mark only in By leveraging its product offering, the company can tap into the growing OTC pharmaceuticals market for its top line growth.

Dabur Vatika hair oil, Hajmola, Real juices, etc are some of the best selling products by Dabur. Check out the swot analysis of other top brands: Especially, in the oral analysiz, Dabur faces stiff competition from international players like Colgate-Palmolive and Unilever against their respective brands of Colgate and Pepsodent.

SWOT Analysis Report on Dabur India Limited

Dabur also signed several sports personalities and celebrities from other fields for the promotion of its products. Yoga and meditation for physical and mental wellness are also getting popular.

It has a strong legacy since its inception in 7. The brand is present in more than 50 countries. The company has a strong portfolio of niche products that include branded honey, health tonics and herbal digestives.


The Indian FMCG industry consists of several Indian and international companies with major presence in food and beverage, personal care, oral care, home care or OTC pharmaceuticals space. Zandu, Emami and a number of other smaller brands are already there. The company also re-launched its personal care brand Dabur Amla hair oil, and health rejuvenator and energizer brand Plus with an enhanced formulation. It has an extensive product line that consists of personal care products including herbal oils and beauty products like Dabur Vatika oil and Dabur Gulabari.

Dabur India SWOT Analysis | Competitors & USP | BrandGuide | MBA

They are taken as supplements mainly. Edit the Brand or Add a New One: The OTC pharmaceuticals market in India is growing at a steady rate. It has entered into joint ventures with Israeli and French companies. While the company already commands market leadership. Growing OTC pharmaceuticals market in India. For years, Dabur has remained the hallmark of good health for Indians. Likewise, in the hair care category, the company’s Vatika and Dabur Amla brands compete with many top brands, including Sunsilk or Dove dabr Unilever.

Honey, typically used in home remedies in most Indian homes, is positioned as a breakfast spread with health benefits by the company. The company sells its various analgsis through its five flagship brands across natural healthcare products, premium personal care, digestives, fruit-based beverages, aanalysis fairness bleaches and skin care categories. However, the Indian market has seen increased competition in the herbal products sector. Through the acquisition, Dabur gained access to the company’s Hobby dwot New Era brands.

Dabur is a FMCG company that manufactures and markets ayurvedic and natural healthcare products.

Newer Post Older Post Home. The growing influence of media penetration is also being a key influencer on lifestyle and consumption patterns, leading to immense market opportunities for FMCG players.

Dabur is one of the largest Indian consumer goods companies with interests in dabuf care, oral care, health care, skin care, home care and food sectors.


Dabur India SWOT Analysis, Competitors & USP

Dabur Chyawanprash, another pioneering product offering in the health tonics segment, is based on a 2,year-old Ayurvedic formula. However, Dabur is years ahead in terms of brand name and market presence. Rising income levels and efforts by marketers to tap the consumer base at the bottom of the pyramid are paying off to create opportunities in rural India.

Dabur has been a pioneer in the Indian market with each of these sqot offerings. To tap into a larger customer base the brand has also made its products available in smaller sizes. Apart from it Dabur, has not focussed on promoting its products through brand retail stores. The company’s taxes and tax rates have been increasing over past few years.

Positive outlook for personal care market.

FDI in retail thereby allowing international brands 3. It can partner with health clubs and healthcare institutions to help its brand grow at a faster rate. Earlier in FY, Dabur launched more than 40 new products and variants across geographies, including Dabur Almond Hair Oil, mixed fruit flavored variant of the flagship health supplement brand Dabur Chyawanprash, premium face masks and scrub under Dabur Uveda, dabud range of professional facial products and body bleach under the brand Fem, and Vatika Hair Gel in its overseas market.

Strong market position imparts distinct competitive advantage to Dabur and facilitates revenue and business expansion growth prospects for the company.

Its deal with Balsara helped it expand its dabru line to home care through Odonil products. Dabur has entered several product lines including home care, personal care, beauty and hygiene products as well as juices.

The company recorded revenues of INR61,